Question 4: Technology

Question 4; Technology

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Evaluation Question 3: Audience Feedback

We conducted a focus group with an audience of 17-18 year olds and one adult.

From our results we found:

• The audience thought the narrative was similar to Romeo and Juliett, in the way they both died.


• They could relate it to the beginning of a horror film as it used flashbacks to reminis on the past.


• The soundtrack was emotive and suited it's purpose.


• The film could be understood without the voice over, this shows our narrative was strong.


• They understood the importance of the tree and liked how it linked to the character's past.


• It could have been the start of a feature length film, if someone had saved him from dying and a new relationship could have formed, and 'bloomed like a tree'.


• The soundtrack makes you sympathise with the man.


• The article proved more effective at advertising the film to this audience than the posters, mainly because the large image on it was more interesting than the ones of the trees on the posters.


• Overall, they enjoyed the film.

After receiving this audience feedback we decided that maybe our film is aimed at a more older audience, as the adult of the group seemed to understand the concept better. After attending a lecture with Roy Stafford and learning about independant films such as, 'Winter's Bone', 'Submarine' and 'Norweigen Wood' I believe our film could fit into the genre of independant films, shown at art houses with an older, middle class audience; partly because of the issues raised in the film, but also because of the unusual camera work and the use of handheld shots for effect. The 17-18 year olds didn't seem to be as enticed by the film as the adult, and their feedback showed they didn't understand the concept as much as we would have liked.

Audience research was collected all the way through our project. We had feedback for the font of our posters, therefore changed them. Also, a main point is the audience feedback from our first film idea which forced us to change our idea, which turned out for the best as the audience responded better to the new idea. As producers we were making our film for the audience, not for ourselves.

Evaluation Question 2: Combination of ancillary and main texts.

American teaser poster

American full poster.

Norweigen film poster.

English film poster.

When looking at our three posters I spotted a resemblance to the posters made for the independant film 'Winter's Bone'. Our posters are all different but are advertising the same thing. These three posters are different countries forms of advertising the film, but we can relate our posters being different because they are trying to reach out to a wide variety of audiences.

Evaluation Question 1: Conventions

Question 1

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Article Evaluation

Poster Evaluation

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Film Evaluation

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We use a few hand held camera shots in our film, this is done for a reason as we were emulating independant 'lo-fi' style cinema, and use this cinematography to represent the man's personal story. Also, the hand held camera shows how deteriorated the man is after overdosing on paracetamol, this helps the audience to relate to the personal life of the main chararcter and relate to his troubled life.

These clips use hand held camera shots and link to our film:

The Son's Room:This uses similar shots as our film to deal with the man's grief.

Festen: Uses raw techniques, similar to our film as it has a raw and personal feel to the moments that take place.

Run Lola Run: The camera work differs throughout the film and makes it feel like we shouldn't be there. This could link to our film as the story is so personal, it almost feels we shouldn't be watching.

Advertising posters for Family Tree

Teaser poster

Second teaser poster

Final film poster

Double Page Spread

This is the article we produced to advertise our short film. Film reviews are a simple, cheap way to get films known and into the media.

Family Tree, Finnished Product

Here is our finished product, the short film 'Family Tree'. It uses the two concepts, time and technology; time being the flashbacks, the thing that gets back his memories and technology being a killer. This suggest binary opposites in a way that time is good and technology is evil.

Making of my poster and article

Making of my poster and article

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Screenshots

This close up of the man holding the wedding ring is effective and the depth of field makes it look professional. This screenshot is important to the film as the ring is significant to the film. The fact that the ring is in focus and the man is not shows how meaningful the ring is and how it creates a sense of relationship around the tree.

This screenshot shows the technology part of the film and creates suspense as the audience don't know what is going to happen. The fact it is shot in the rear view mirror shows how the man is out of focus with what he is doing and lack of concentration. Also, the trees in the background link to the tree significance and keeps us wondering what is going to happen.

This romantic snap shot of a flashback from the film is a positive image, but you can tell it is a flashback because of the slight sepia and happy looking scene. The central image focused around the tree makes the tree a place of happiness and blooming relationships.

This screenshot is effective as it shows the gin glass, a prop used to show a troubled character and the photo of the young boy suggests family. But, the reflection of the photo in the table suggests ghostly effect. Also, the empty paracetamol shows drug abuse and a distressing fact that something bad has happened.

These photos are screen shots from our film and indicate how the film looks and gives an idea about some of the scenes.

Inspiration

This film poster for Six Feet Under reminds me of the tree we are using for our film. The poster is very effective as the tree is central and seems sacred, as it has a glow around it and is near the top of the page, suggesting it's importance. This poster gives me inspiration for my film poster, which is going to be centered around an image of my tree, emphisising it's importance and significance to the film.

Progress

With our idea changing so late into the project we have had to ensure we worked rapidly to keep up with the production of our film. To do this we planned a storyboard which included every camera angle and shot. When shooting at our location we took different

Technical Info

These are some technical things we must include in our film.

• Studio lighting - Car crash scene
• Extreme close up
• point of view shot
• low angle shot
• extreme long shot
• mid shot
• high angle shot
• cross cut
• shot reverse shot
• matched cuts
• motivated cut

Location Shots

This tree was too big and had too many trees behind it so wasn't suitable for our film.




















This shot was a practice for the man hanging himself.




We chose this smaller, lonelier tree to use in our film as it represents lonliness and also looks like a family tree; the name of our film.

Costume and Props

Script for the Voice-over

We decided to use a voice over in our film to make it more understandable and to create emotional impact as it is the dead wife who is talking. This also gives a mental aspect to the main character as he could be hearing voices. The voice over makes the film open with a ghostly feel and will maybe make the audience wonder who it is speaking and make them want to watch the film to find out what has happened.

Cast and Crew

Birds-eye view of our filming location

This is a birds eye shot of our filming location from google maps.

Risk Assessments

Filming Schedule

Where to film: Normanby field- 3/02/2011 House in Normanby 3/02/2011

Storyboard of new film idea

This is a storyboard of our new film idea.

CHANGE IN FILM IDEA

After receiving negative audience research from our first film idea, Strange Case, we have decided to change our film synopsis to a more successful idea. We kept the concept of suicide though. New Film Synopsis Family Tree

Young widow, Mr Sycamore is dwelling on his tragic life, his memories triggered by the tree near his house. The film opens with an establishing shot of the tree, then pans to the man at his desk looking out the window at the tree, sorrow drowning his face. The man then walks to the tree holding some flowers and it flashbacks to when he was a young boy, meeting a young girl at the tree. Flashback to present day and the man is still walking towards the tree, slowly and depressingly. Then we see the children running around the tree in a flashback. The present day man walks up to the tree and rests his head on it, we see a carving of a love heart and initials in it and he touches the wood. He then pulls a photo out of his pocket, it shows his wedding, under the tree where he is standing. Another flashback shows him and his new wife running from their wedding to the tree, the symbol of their love. The flashbacks move on to a picnic under the tree, with his wife and son. A pan around the tree and there is sat just the lonely old man on his own. The flashbacks become more fragmented, the family are in the car in the dark, rain pounding on the windows. Mr Sycamore is on his phone, for buisness and doesn't see the car swerving right into the side of him, the side where his wife and boy are sat. A blackout, screams and sirens are heard until we come back to the present day man, crying, crumpled at the bottom of the tree. In the dull distance a figure appears, a laughing, smiling girl running towards him in her wedding dress; his wife. For a brief second he stands up and walks towards her, tears wiped away, until she vanishes. Destroyed, the man grabs some rope and climbs the tree. The final thing we see is the mans legs, dangling from the tree, the tree that was once a symbol of love and family, is now drowned in death.

Audience Feedback on 'Strange Case'

We conducted some audience research to see what our target audience thought of our idea for 'Strange Case.'



The feedback was negative, mostly because the idea wasn't exciting enough and was slightly confusing. The feedback said that the idea was being repeated and we decided this would not work for an exciting short film, as short films have to make the most of every minute they have to create the best film possible.

Film Poster First Drafts

Pitch of 'Strange Case'

Behind the Scenes of our Photoshoot!