Audience Research

Audience Demographic/ Target Audience

Almost every media production that is made relies on audience research prior to production and during production.

Fatal attraction famously changed its ending following a test run with a pilot.
http://fanedit.org/8486/

Snakes on a plane famously involved their target audience by allowing them to make decisions about music, dialogue, etc.
http://boston.com/ae/movies/articles/2006/08/13/camptastic/

We need to understand our target audience and plan to create something that appeals to them. Therefore we must conduct audience research so we have

We could do this in the form of video vox-pops, audio vox-pops, we could set up online questionnaires or surveys.

Who is our target audience? we need to create a detailed profile (age, gender, interests, tastes, region, career, etc).

Once we've don't this we need to look at them in more detail. Like there:

* Film viewing habits
* What genres they prefer and why?
* What films they saw most recently/ their favorite films
* Whether they watch short films (if they don't, why don't they?) remind them about virals which can often be short films, DVD extras, youtube films, animations, etc.
* Where they watch them (if they do watch them)
* Show them examples of short films and posters and ask them to say what they like and dislike about them.
* Can they tell you about any posters that stood out to them
* What radio stations do they listen to- or film magazines do they read.