Question 4: Technology

Question 4; Technology

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Evaluation Question 3: Audience Feedback

We conducted a focus group with an audience of 17-18 year olds and one adult.

From our results we found:

• The audience thought the narrative was similar to Romeo and Juliett, in the way they both died.


• They could relate it to the beginning of a horror film as it used flashbacks to reminis on the past.


• The soundtrack was emotive and suited it's purpose.


• The film could be understood without the voice over, this shows our narrative was strong.


• They understood the importance of the tree and liked how it linked to the character's past.


• It could have been the start of a feature length film, if someone had saved him from dying and a new relationship could have formed, and 'bloomed like a tree'.


• The soundtrack makes you sympathise with the man.


• The article proved more effective at advertising the film to this audience than the posters, mainly because the large image on it was more interesting than the ones of the trees on the posters.


• Overall, they enjoyed the film.

After receiving this audience feedback we decided that maybe our film is aimed at a more older audience, as the adult of the group seemed to understand the concept better. After attending a lecture with Roy Stafford and learning about independant films such as, 'Winter's Bone', 'Submarine' and 'Norweigen Wood' I believe our film could fit into the genre of independant films, shown at art houses with an older, middle class audience; partly because of the issues raised in the film, but also because of the unusual camera work and the use of handheld shots for effect. The 17-18 year olds didn't seem to be as enticed by the film as the adult, and their feedback showed they didn't understand the concept as much as we would have liked.

Audience research was collected all the way through our project. We had feedback for the font of our posters, therefore changed them. Also, a main point is the audience feedback from our first film idea which forced us to change our idea, which turned out for the best as the audience responded better to the new idea. As producers we were making our film for the audience, not for ourselves.

Evaluation Question 2: Combination of ancillary and main texts.

American teaser poster

American full poster.

Norweigen film poster.

English film poster.

When looking at our three posters I spotted a resemblance to the posters made for the independant film 'Winter's Bone'. Our posters are all different but are advertising the same thing. These three posters are different countries forms of advertising the film, but we can relate our posters being different because they are trying to reach out to a wide variety of audiences.

Evaluation Question 1: Conventions

Question 1

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Article Evaluation

Poster Evaluation

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Film Evaluation

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We use a few hand held camera shots in our film, this is done for a reason as we were emulating independant 'lo-fi' style cinema, and use this cinematography to represent the man's personal story. Also, the hand held camera shows how deteriorated the man is after overdosing on paracetamol, this helps the audience to relate to the personal life of the main chararcter and relate to his troubled life.

These clips use hand held camera shots and link to our film:

The Son's Room:This uses similar shots as our film to deal with the man's grief.

Festen: Uses raw techniques, similar to our film as it has a raw and personal feel to the moments that take place.

Run Lola Run: The camera work differs throughout the film and makes it feel like we shouldn't be there. This could link to our film as the story is so personal, it almost feels we shouldn't be watching.

Advertising posters for Family Tree

Teaser poster

Second teaser poster

Final film poster

Double Page Spread

This is the article we produced to advertise our short film. Film reviews are a simple, cheap way to get films known and into the media.

Family Tree, Finnished Product

Here is our finished product, the short film 'Family Tree'. It uses the two concepts, time and technology; time being the flashbacks, the thing that gets back his memories and technology being a killer. This suggest binary opposites in a way that time is good and technology is evil.